Resume

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Work Experience

• Web Designer, Robert Wood Johnson Medical School (UMDNJ)

  December 2008 – Present

  • Lead designer for all internal web applications used by current medical students, university faculty and staff.
  • Responsibilities include defining UX, IA and branding for all in-house projects.

• Web Designer, ClassesUSA.com

  January 2007 – October 2008

  • Member of the team responsible for the complete overhaul of the ClassesUSA website, Directory and Campus products.
  • Responsible for performing regular maintenance, and repairs, on lead generation portals and landing pages.  Duties include:  content changes, JavaScript and XML form validation upgrades, and updates to images, and other static content, by using Akamai’s Content Control Utility.
  • Involved in A/B and Multivariate version testing on lead generation platforms, which resultedin conversion lifts ranging from 10%-25% to both the Shared and Directory products. Responsibilities range from design, to front-end development, to implementation of tests using the Omniture Test&Target control panel.
  • Work closely with Engineering, QA, Marketing, Business and “Consumer Experience” teams to strategize and implement plans to drive traffic to CUSA site and client landing pages.
  • Collaborate with marketing team on weekly targeted email marketing campaigns and online partnerships content with companies such as: MSN, AOL, Dice.com and Careerbuilder.com

• Art Director , WedAlert.com

  October 2004 – January 2007

  • Manage the design and front-end development for all incoming projects from inception to completion.
  • Projectes included websites, banner advertisements, print advertisements, email newsletters, and Flash animations.
  • Maintain and develop new and existing web pages for the WedAlert.com website.
  • Provide support and consultation to clients regarding Web and Multimedia content.

• Freelance Web Designer

  May 2003 – Present

  Clients Include: Salsa Storm, The Samuel Dalembert Foundation, Synergy Printing & Graphics, and Vintage Imports

  • Provide internet related services including web site design, front-end web development, and search engine optimization.
  • Conceptualize and create web & print layouts that favorably market the client’s identity, products and services.

• Copy Consultant, The Office

  November 2002 – May 2004

  • Contributed in the development of creative art materials and print work using Quark, Illustrator & Photoshop.
  • Aided in the completion and quality control of high–end print materials.